Channel 4

Making the inpenetrable accessible

Channel 4 Online Department

Being quite new at the time, the online department at Channel 4 was viewed with a touch of scepticism by the rest of the staff. The head of the department wanted to show how the department worked in a way that made them understandableand approachable. We went through various concepts until we landed on the idea of the department being a city comprised of different specialisms, gathering its information on viewers in many different ways, and for different reasons.

Completed whilst at INT Works, and featured on Fast Company and Creative Review.

The poster

Working with illustrator Jack Hudson, I art directed this piece of work: defining the overall visual tone and working in partnership with Jack to ensure the concept and details are communicated effectively.