Bringing colour to a grey world

The idea

The new Converse Chuck '70 is all about bringing colour to a world of boring shoes. Asked to create a take-away for POS, we embraced the literal idea of colour tearing through a boring world. We worked with various illustrators to create eye-popping visuals that were only visible if you teared the book apart.

Completed whilst at INT Works.


Working with our strong core team at INT Works, my role was to oversee the concept development and overall direction of the project.