Showing the mystery of the sea


Watatsumi was a sushi restaurant in Piccadilly, London. At the time, the mainstream perception of sushi was that it was the preserve of Yo! Sushi and M&S take-away pots. Watatsumi wanted to change this perception by serving top-quality sushi in accessible surroundings.

Completed whilst at A+B Studio.


Being the lead designer during the concept and design-direction stages of this project. I developed the overall direction, imagery and graphic elements. The art direction is based on the idea that the depths of the ocean are mysterious and beautiful, as are their fruits.