Sutherland has spoken and written extensively and articulately on the subject, especially with regards to how it can positively effect customer experience. However, these pieces are spread across multiple publications and platforms. By bringing them all together in one place it’s easy to see the extent of Sutherland’s understanding, and how much thought he has given to the subject
My role was to edit existing content, interview Rory to gather new content, and design and art direct the book. It is designed to be reflective of his boundless energy and enthusiasm—bordering on obsession—for the subject.